Cool Design Shop -We create brands that people believe in.

Passionate Pioneers

Our founders were branding pioneers in 1943. Today, we bring the same passion and pioneering spirit to over 3,000 clients around the world. From Coca-Cola to Walmart, our legacy includes some of the world’s most recognized brands.

Crafting Clarity from Complexity

We understand the complexities of today’s corporation. We know you need to communicate across many channels to many different customers all over the world. We know how to work with you to bring employees together to rally around a brand and bring that brand to life in a market. We know how to simplify the core essence of who you are and create a common culture of brand experiences that ultimately build your business.

Eye on the Customer

We connect brands to business with an unwavering focus on the customer. Economic value comes from emotional connection with a brand. When a brand creates preference, it speaks to people. It cuts through the noise, the email, the myriad of marketing messages and says: experience me. It flies high and makes people want to grab the tail of the kite and come along for the ride. It doesn’t matter if that kite is a product or a service, if it’s b2b or b2c or b2g…it still needs to pull, persuade and make people believe in it.

That’s what we do.


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